Searchengine marketing

Efficient, permanent acquisition

Services

In case you have one or more websites, which you would like to optimize

Firstly we make an analysis of your website. What will list all your website's technical and marketing aspects. The analysis present what are the website's largest strengths and weaknesses, what are the necessary tasks and modules of the website to be improved, and how worthwhile is your site of a Webmarketing aspect (among other things, the analysis examine how many pages of your website are shown on the Google, how user-friendly are the URLs, and how good or bad is the programming, how many and what sites are containing links to the page's, the PageRank is, etc..).

Then, by all, a personal consultation will be proposed, with you to determine the priority objectives and tasks are necessary to reach the goal. What is the site's aim intended for whom? What is the destination, target audience, how many languages, what keywords should be optimized for the site?

It is expected that the number of modules required to be completed during the period of development and how much?

If you do not have a website

Together with you we will determine the most important goals and objectives are necessary to achieve what are the necessary thing has to be done.

What is the most important aim of the website and intended for whom?

What are the target countries, the number of languages, what keywords should be optimized primarily the web site to?

To reach the goal, how and what modules are necessary. Furthermore how much time is required of the developement until publishing the website?
What kind of menu structure will fit the best to your service or products? What type of aesthetic message will mediate the best the company's message.

Detailed individual quotation

We will give a detailed specific tailor-made quote to you after the consultations.

Developement

After the offer's acceptance the first step is the technical optimization.

The technical optimization means that we completly straighten up the code with following the search engine optimization requirements. At a new website, our designer department materialize the website.
The Flashglobe developed websites meets all the criteria of the search engine's expectations. It helps to the search engines of indexing all the content of the website.
The result will be, that the content is going to be listed in the search engines, search results and will be able to be searched.
Beside of this we develope search engine and user friendly URLs.
At less busy keywords with the website containing enough relevant and quality content (and the websites has at least 2-3 PageRank) it is possible to reach good results just by the technical optimalization.
At international or other projects just the technical optimization won't be enought. The further developments are going to be marketing developments.
At this step, under the development of the new website's content and framewok, our online marketing consultancy service should be considered.
We help to create an ideal menu structure, choosing the right keywords, in the creation of the inner linkstrategy, based on the consultations with you.

Why is it necessary? Most because customs of the onlin user's are significantly different of the traditional behaviour of the consumer media.
Ignoring this important difference will endanger the project. With a conscious structure planning, we can influence the visitor's time on site and the pages what they will visit.
When the website is technically and structurally is ready, there is nothing else to do than uploading it with relevant content and filling  with other elements.
Naturally a website could contain more than texts, like photos, catalogues, or videos what are able to be searched in the Google.
Among the several different type of content the most important are the enough quality (keyword rich) text.
Than comes the next step where we build the insite links. The insite links are also a huge factor of the website's position in the Google ranking.

At this point the website is ready to be published.
At a new website or a website which is on for years but has a small amount of inlinks. It is highly recommended to start an elevated level linkstrategy.

At the linkstrategy we determine the most important target sites for the website, and after that we register them to the most important search engines and catalogues.
There is no doubt that the Page Rank is mainly determined by the number of the backlinks. But the quality has more importance than the quantity.
Its no free to fall in thoose advertisements which offers for a small amount of money some hundred or thousands backlinks, because it is not a long term serious searchengine optimization. Possibly it will more harm to your website than good.

Other searchwengine marketing related services

With the above mentioned to do's the main part of the searchengine optimization has ended, but the job has not ended.

The following modules means the fine tuning. The fine tuning is more important than as you are selling your products on a market called "charged web" where the competitors has a huge number. Because your website will never count in an absolute value. It will always count just compared to the competitors webpages.
What means the fine tuning, what kind of questions has to be answered and is necessary to be soleved?
In the analysis of industry and competition we give an answer of the main on-line competitors.
(at the on-line competition the competitors usually are not the same as in the off-line competition)

What are the primary keywords?

What number of Page Rank has the competitor's webpages?
How many backlinks does the Page Rank has?
What are the most important link sources (example: authority sites)?

Which keywords are the niche?
Thoose search expressions which has a low amount of searchs (so relatively the searchs are low) but the number of the competitors and their quality are much lower. So its easier and faster to reach a good result.

We register our clients into a detailed web statistics provider's system. It helps to follow-up any action happens on the website.

Which source the visitors came from, which search engine, which catalogue, how many visitor typed in directly the website's url?

What is the geographical distribution of the visitor's (country, region, city)?
How many pages do check the vistors on Your website, and how long does a visit last?

In case the visitors came throught search engines, we can tell you what keyword they were using.

What type of internet connection has your visitors and which browser are they using?

How are the visitors navigating on your website, from which link are they clicking to which content. What are the main entrance and exit pages, which are the most popular contents, etc.?

The above list is just a litle taste of the webstatistics's datas. The most important things are the following, we can check the data's in cross reference. So any type of data can be combined with another query.

(Example: Which page is the most favourite of the visitor's came from Germany? How many pages do visit the visitors came throught the "searchengine marketing" keyword, in average? And how many pages checked the visitors came throught the "seo" expression, and how long they were checking the pages, etc?)

We design a long term strategy of the website, what will determine the next months's roles.

We separate the tasks into two main groups:

On-site, tasks on the website:

With what kind of content should be enlarged the website and with what keyword density will fit the best?

It could mean copywriting, or changing meta tags, revision of the menunames and the structure, the internal link structure.

The ideas and plans of the content needs a continuous refreshment (professional dictionary, news, publications, tutorials, etc.)
Bringing to the front the most effective contents based on the webstatistics. Widening the content with the right language, etc.
(example our webpage has hungarian and english and we see from the statistics that we have a lot of french visitors, and they found the website by a relevant keyword or expression but they leave or close the site in 1 minute, because they don't find any relevant information on their language.

Off-site, tasks outside of the website

Continuous broaden of relevant links to increase the PageRank.
It can happen by "normal" registration, but we assume searching for portals are highly relevant to your industry and they provide publishing a PR article on their website.
Optimizing the website also to niche keywords and to havily charged keywords, it is possible to get in the top results just by hard working for months or years. In this case we suggest to start a Google Adwords campaign. What we fully manage for you.
An exactly targeted Google Adwords campaign will bring visitors not just imediately. It has a big role and will help the future keyword research.